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About Us

Our mission is to protect, enhance, and restore the aquatic ecosystem of Georgian Bay by funding accredited research on water levels, water quality, and ecosystems; by educating the public and governments on issues regarding the environmental protection of the Georgian Bay area; and by enhancing the public's appreciation for their environment.

 

We believe that water is a common heritage and a fundamental human right that is essential to life. It should be preserved and made accessible to all, today and in the future. We value the concepts of transparency, integrity, creativity, trust, and sharing. Everything we undertake is done with respect for the members of the varied communities we serve.​

The natural landscape of Georgian Bay is irreplaceable. Let’s protect it.

Our Mission

 

 

 

 

 

 

To protect and enhance Georgian Bay through science, research, education and action.
 

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Our Vision

 

 

 

 

 

 

Ensuring Georgian Bay is

healthy and thriving forever.
 

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STRATEGIC PLAN FOR
GEORGIAN BAY FOREVER 2026-2029

STRATEGIC PRIORITY 

Number One

Enhance Scientific Capabilities and Data Utilization:

  • Expand on work for long-term water quality monitoring in Georgian Bay and produce original research available to the public

  • Assess evolving data-related needs for storage, research, and collection, adopt and optimize new and improved methods of data collection and analysis

  • Develop new programs, services, and offerings to do with water testing and water usage—these programs will be available for the benefit of the general public and localized Georgian Bay community members

STRATEGIC PRIORITY 

Number Two

Strengthen Financial and Human Resource Sustainability

  • Focus on capacity-building of human resources to strengthen the team and diversify the workflow utilizing the expertise of new and existing staff to the fullest

  • Test new funding models for the purpose of growth

  • Launch and then expand on a fee-for-service program to both benefit Georgian Bay communities and help fund programming

  • Assess the needs and experience of inter-generational audiences as our donor base expands, with the aim of quality and thoughtful engagement across multiple demographics 

STRATEGIC PRIORITY 

Number Three

Improve Public Engagement and Differentiation:

  • Create educational material to establish a clear illustration of Georgian Bay Forever's unique position as a regional water conservation charity

  • Distribute water usage guides and other reference materials to Georgian Bay communities

  • Explore and expand on branding, promotion, and visibility for the purpose of maintaining and amplifying public awareness

STRATEGIC PRIORITY 

Number Four

Build Resilience Against Climate Change Challenges:

  • Explore pilot climate adaptation / shoreline-naturalization partnership program and investigate water-quality assessment tools

  • Develop shoreline naturalization plan by determining areas for planting native species, and then expanding those areas

  • Monitor biodiversity and habitat changes in those areas and publicly report on those findings

Your privacy is important to us. When you register for special services on our site (to receive alerts, newsletters, etc.), we may require you to give us personal information about yourself (such as name, address, postal code, email address, etc.). We use this information to provide you with services from ourselves which we think may be of interest to you. You can always opt-out, now or at any time later, to keep from getting any unwanted messages or solicitations.

All the research, information, and creative content published and distributed by Georgian Bay Forever is done so entirely by people (staff, board members, partners, and volunteers)  without assistance from generative AI. 

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