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About Us

Our mission is to protect, enhance, and restore the aquatic ecosystem of Georgian Bay by funding accredited research on water levels, water quality, and ecosystems; by educating the public and governments on issues regarding the environmental protection of the Georgian Bay area; and by enhancing the public's appreciation for their environment.

 

We believe that water is a common heritage and a fundamental human right that is essential to life. It should be preserved and made accessible to all, today and in the future. We value the concepts of transparency, integrity, creativity, trust, and sharing. Everything we undertake is done with respect for the members of the varied communities we serve.​

The natural landscape of Georgian Bay is irreplaceable. Let’s protect it.

Our Mission

 

 

 

 

 

 

To protect and enhance Georgian Bay through science, research, education and action.
 

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Our Vision

 

 

 

 

 

 

Ensuring Georgian Bay is

healthy and thriving forever.
 

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STRATEGIC PLAN FOR
GEORGIAN BAY FOREVER 2022-2025

STRATEGIC PRIORITY 

Number One

To identify, research, and put forward strategies and solutions that respond to key threats facing Georgian Bay’s ecosystem:

  • Analyze and report on effects of climate change on coastal and lake wide areas of Georgian Bay

  • Establish baseline data and monitor trends and changes to water levels, water quality, biodiversity and aquatic habitat

  • Analyze impact of land use activities and pollution on aquatic ecosystems

STRATEGIC PRIORITY 

Number Two

To expand our impact through strategic partnerships:

  • Increase partnerships to foster community-based actions around Georgian Bay

  • Engage and partner with Indigenous Nations and Leaders

  • Expand research projects with universities and governments

  • Align stakeholders to achieve maximum leverage of resources

STRATEGIC PRIORITY 

Number Three

To develop strategies that inspire action and behaviour change through communication, education and awareness:

  • Build a variety of media and make GBF the “go to “place for credible information on Georgian Bay

  • Enhance dialogue through communication with targeted audiences and develop actionable insights

  • Expand education webinars, seminars, programs, newsletters and promote changes to policy and legislation

STRATEGIC PRIORITY 

Number Four

To strengthen organizational, financial and human resource capacity for staff and volunteers and build a thriving workplace

  • Develop an organization plan and human resource strategy

  • Align staff and volunteer attraction, development and retention with expanding

  • organization.

  • Expand fund development to increase resiliency and sustainability of GBF

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